Chapter 2: Emblem
ARTICLE 2-1. EMBLEM:
If any, the emblem of the National Organization shall consist of the emblem of Junior Chamber International, which shall be reproduced as below:
BYLAW 2-2. RESTRICTIVE USE:
The use of the name, initials and emblem of the National Organization and those of Junior Chamber International shall be restricted to properly affiliated members of the National Organization and shall not be used by others without the written consent of the President.
- COMMENTS ON ARTICLE 2:
- The JCI Corporate Mark has been specially designed as a unit and must not be recreated. Consistent application of the mark will reinforce JCI as a brand.
- The primary purpose of a registered trademark is to prevent people from becoming confused about the source or origin of a product or service. Trademarks help people answer the question: "Who makes this product?" and "Who provides this service?"
- As people become familiar with JCI’s Mark and the goods or services it represents, it can acquire a secondary meaning as an indicator of quality. Thus, established trademarks help people answer another question: "Is this product or service a good one?" For this reason, JCI trademarks are valuable assets worth of protection.
Printer friendly version |
Next: Chapter 3: Affiliation
| 
Word® (810 KB)